Welcome to We Are Liverpool. My name is Gavin, and I’m a lifelong Liverpool supporter from Ireland. Creating Liverpool fan merchandise was a dream of mine for years, and in 2021 I finally made it happen.

Designed by a fan, for the fans
Every product is designed by me, with plenty of help and honest feedback from friends, family and fellow supporters. I listen to what fans want and go back to the drawing board until it’s right. I also spent a long time finding suppliers I trust, so everything is made from quality materials that fans can wear with pride.

What we sell
We started with headwear, and our player beanie hats are still our best sellers. Today we also offer t-shirts, caps, bucket hats, socks and accessories, plus a kids’ range for the next generation of Reds.

A family business
We Are Liverpool is run by me, and in the years to come I hope to bring my young son, already a huge Liverpool fan, into the business.

Help shape what’s next
I’m always planning new products, and your ideas help decide what comes next. Follow us on social media for the latest news and new releases, or get in touch.

Thanks for supporting an independent fan business.

Gavin
YNWA 🔴

We Are Liverpool is an independent, fan-run business and is not affiliated with or endorsed by Liverpool Football Club.